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This web site states the following, "Located in the Heart of the Walla Walla Valley." We noticed that the web page said " Artifex Wine Company is a custom crush winery located in the budding Walla Walla Valley in Washington State." It also said " Whether you are starting a new winery or increasing current production, Artifex offers a centrally-located facility, with state-of-the-art equipment and highly skilled staff to foster your wines. Artifex offers complete, inclusive winemaking production services to clients ranging from small boutique wineries to medium-sized brands." The header had winemaking as the highest ranking optimized keyword. It is followed by wine making, winemaking services, and Walla Walla which isn't as ranked as highly as winemaking. The next words artifexwineco.com uses is Washington wine. world class was included and could not be seen by search crawlers.